5 Evergreen Marketing Trends You Can Actually Follow to Keep your Business Thriving

Stop chasing shiny trends that disappear overnight

I don’t have a business page on Facebook and I’m not on TikTok. I’m not on Twitter either and I recently took a break from Linkedin. My last article on Medium got zero engagement.

Yet, I run a six-figure online business as a Marketing and Human Energy Expert. My entire audience involves 400 email subscribers and 1,000 Instagram followers. Yet, I’m on my way to doubling my income for the third time in three years. I grew from a one-woman army to a team of 10 amazing people and we continue to hire.

Weird isn’t it? Welcome to my world.

My name is Prati Kaufman and my days start early and wrap up by 2 pm so I can spend time doing what I love. Meaning: Hiking, Yoga, meeting friends for happy hour, reading, and of course, chauffeuring my son to his baseball practice.

Now, let’s talk about what you’re here for. How come I’m finding massive success without ever worrying about marketing trends or growing a massive audience?

The answer is that “NEW” marketing trends aren’t for everyone. Not that I’m against innovation. We are big on forecasting and understanding emerging tendencies. That’s how we grow the…