5 Quick Business Lessons from a 6-Figure Entrepreneur

#3 Equate your time as money

Prati Kaufman
4 min readJan 6, 2022


Author via Canva.

On a regular Wednesday of March 2017, I decided to quit my corporate job to start my own business. Since I was so freaking passionate about human energy and marketing (which I still am), I decided to become a coach.

My job is to help small business owners align their personal energy with their marketing to grow their revenues. Four years later, I’m running a six-figure business while working only a 3–4 days per week.

The journey was no picnic and I learned a ton from the hurdles. Here are the most valuable lessons I picked up along the way.

Never work with someone if it doesn’t feel right

I have learned this particular lesson many times over until it stuck. In fact, every time I hire or collaborate with someone while having some doubts, things don’t work out long term. Every. Single. Time.

Pay attention to that inner guidance. Your gut is great at picking the right people.

Treat failures as growth opportunities

Because they are!

Every mistake is a candle that sheds new light on your path forward. Every moment of failure forces you to pause and think — and that’s how you end up understanding yourself a bit more.

Besides, every mistake comes with a new piece of knowledge that gets you closer to your goal. It’s as Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that won’t work.”

Equate your time as money

One of the most common mistakes entrepreneurs make is not putting any value on their time.

If you charge $100 an hour and spend 40 hours building a website, that’s $4000. Is it worth it? If you pause for a minute, you realize that you can pay a professional $1,000 to build an elegant website and use your 40 hours of work to generate $4,000 in revenue.

Pretty crazy, right?

Besides, delegating complicated tasks to specialists frees your mind from stress which results in higher energy vibrations. Higher vibration means better performance and…



Prati Kaufman

🌺 Making marketing stress-free for small business owners. Open for inquiries at the moment: prati@pratikaufman.com