7 Email Marketing Hacks I Learned From 150 Sources

Your audience is smart — treat them as such

For the past six months, I have been reading at least one article on marketing per day. In particular, I set my focus on email marketing.

I went through everything from listicles, to essays, to case studies, to in-depth analyses, and everything in between. In total, I’ve read more than 150 different pieces and tried tons of techniques.

My biggest revelation was that when you use tricks to hook your customers, you’re everything but authentic and people can feel it.

Instead, you want to give your customers the choice to think for themselves and decide. Here’s how.

Keep the subject line simple

I’d spent hours generating captivating subject lines for my emails. The trick, they told me, was to provoke. So I did. But my open rates went down with every subsequent email.

The truth is: Customers are smart and cheap tricks may only work once or twice. But not more. They prefer it when you go straight to the point. No fluff. No provoking. No fake promises. Just simple truthful words.

My best results so far came from the following subject line: “Take 20% off with code LOVE20.”