“What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.” ― Germany Kent — In today’s digital landscape, where attention is the most in-demand currency, your content strategy is key to capturing the audience’s attention, sparking their curiosity, and driving conversions. Experimenting with different content types helps you identify the ones that resonate with your ideal audience and the ones you need to avoid.

“Running a business without marketing will kill it” ― Paul Cookson — Before proceeding — I’d like to clarify a common misconception that’s rampant in the marketing industry : “A marketing coach is a business coach” They’re not the same! A marketing coach helps business owners and companies develop a marketing strategy to build their brand awareness, credibility and trust. On the…

Practices that help me run my Digital Marketing Company and build my personal brand — “Content is fire. Social media is gasoline.” — Jay Baer, Author & Entrepreneur In the current digital era, there’s no denying how social media has become a crucial element of almost every business available online. It’s a powerful tool that can be leveraged by businesses to connect with their target…

“Your most unhappy customers are your most important source of learning.” — Bill Gates, Microsoft Founder — Being a trillion dollars industry, and with over 12–24 million stores across the entire globe — E-commerce is one of the most lucrative business options for entrepreneurs to pursue today. However, the E-commerce industry has undergone drastic changes in the last couple of years. And although less than 1 million…

“Wonder what your customer really wants? Ask. Don’t tell.” — Lisa Stone, CEO of BlogHer — In this ever-growing and rapidly-evolving world of E-commerce, more and more Entrepreneurs are launching their e-commerce sites online. However, despite the relentless growth of the e-commerce industry, there are a lot of misconceptions persistent among several entrepreneurs about e-commerce. And these misconceptions can prevent people from starting their e-commerce journey…

E-commerce is a powerful means to connect the unconnected to global trade. — Arancha Gonzalez — E-commerce has come a long way since the early days of online shopping, and as technology continues to evolve, so do the trends and tactics that make it successful. However, in recent years, e-commerce has exploded in popularity, particularly during the COVID Pandemic — which accelerated the game and changed…

Every skill you acquire doubles your odds of success — Scott Adams — Entrepreneurship is a challenging and rewarding path that requires a unique set of skills to be successful. Whether you’re starting a new venture or taking your business to the next level, there are certain essential skills that every entrepreneur needs to have in their arsenal. In this blog, we’ll explore…

A leader is one who knows the way, goes the way and shows the way. — John Maxwell — We've read about and watched great leaders rise to power and popularity. Martin Luther King Jr., Gandhi, Walt Disney, Elon Musk — these aren't just names — they hold immense weight by bringing up images of power, determination, and success in our heads. Their acts gained them universal recognition among…

Turn your Newsletter into a List-Building Machine — From sending email campaigns, and promoting offers to personalized invites — an email list can serve a business on multiple fronts. The catch? Not every business recognizes the importance of building an email list, resulting in missing out on one of the most powerful sources of organic marketing channels dominating…