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An Open Letter to Fellow Entrepreneur Moms

Play by your own rules — and your own rules only

Prati Kaufman
3 min readAug 28, 2022

When people look at me today, they see a successful entrepreneur who runs a high six-figure business that’s growing every year. Some think I was born to run a marketing agency and turn my knowledge into money. Others imagine that I calculated every step in my career to get where I am today.

Both are wrong.

My journey has never been a straight line. It’s a succession of decisions that didn’t always make sense from a rational point of view.

Life isn’t logic, so why do we expect our careers to be as predictable as a math equation?

The best you can do is make the decisions that feel right to you — and what feels right to you doesn’t have to be logical for others.

After having my son, I quit my well-paying job to be a stay-at-home mom because it was the right thing for our family. Do you think productivity gurus would approve of my choice?

When my son was three, I taught a few yoga classes and worked at Saeed’s International Market as a cook and server for a few hours while he was in daycare. It was the right thing at that moment.

When he started school, I went back to working full-time as a contractor. With my husband…

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Prati Kaufman
Prati Kaufman

Written by Prati Kaufman

🌺 Making marketing stress-free for small business owners. Open for inquiries at the moment: prati@pratikaufman.com

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