How to Leverage Integrated Marketing to Grow Your Business

Two concrete examples and actionable tips you can apply today

The author trying to explain integrated marketing.

“I’m doing everything right but nothing is working” is often what I hear from entrepreneurs who reach out for my assistance.

By then, they would already have a clear strategy, compelling copy, enticing calls-to-action, cool freebies, SEO-oriented blogs, and even paid ads. Yet, they’d experience little success, if any.

What happens next is them becoming tempted to give it all up, which is unfortunate because they’re only missing a tiny detail.

Upon conducting dozens of audits, I came to realize the main problem business owners have isn’t marketing itself. It’s the way they approach marketing. Most entrepreneurs build their marketing in separated silos. They fail to understand that marketing techniques work best when built on top of each other.

The said “building” happens when you understand integrated marketing — and guess what?

You already know what integrated marketing is

Integrated marketing is like decorating a house. Each room is separated from the rest, but the whole should fit into a common theme. As with furniture, paint, and lights, you want the pieces of…