Why Choosing Your Customers Is an Essential Skill for Growing Your Business

Experience-based takeaways for service-based entrepreneurs

One of my favorite tasks is to do market research by googling key questions.

The other day, I googled “STOP working with difficult customers,” and to my surprise, most of the results involved HOW TO HANDLE difficult customers.

Then I googled, “Why choose your customers,” and the results were all about why customers choose you. Weird, isn’t it?

I’ve been running my business for four years and one of the biggest lessons I’ve learned is to LET GO OF CUSTOMERS who do not share the same values.

Sure, they may pay well, but the resulting energy drain often leaves you and your team exhausted. In turn, the fatigue affects your overall performance. That’s why I chose a different path.

Play the long game

My marketing helps small businesses get in front of the right customers. Our services are never “quick fixes” that boost numbers for a week or two. We focus on long-term growth and we never hesitate to go the extra mile for our customers — and they know it.

Most of our customers have been with us for years. We’re together in it for the long…