Why “I Hate Social Media” Is a Common Phrase Among Entrepreneurs

And why you should consider a different perspective

If you’re an entrepreneur or small business owner, you might have a special sentiment about “social media marketing.” You hate it. It is a bane of your existence. Something you avoid but still have to deal with every single day. Trust me, even for people who do marketing for a living, the dread is still there.

It’s no wonder some of us give up on social media marketing altogether. As for the rest of us, we do everything in our power to hate it less. We sign up for multiple online courses only to never finish any of them. We read expert articles that leave us sweating with the amount of work one needs to put in to get the hang of a particular platform. By the time we master that particular platform, algorithms change and that set us back a few hundred years back.

It’s a constant struggle. But have you ever considered that maybe, just maybe, it could be worth it? Let’s try to explore a different perspective.

Ten years ago anyone who wanted to market a product had to spend hundreds and even thousands of dollars on print, radio, billboards, and TV ads. One single mistake in your campaign and all of your budget is lost forever. Marketing was hard, expensive, and risky.